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New Perfumes in 2012: Jovan Intense Oud, Silky Rose & Secret Amber: An Oriental Collection for the Mass-Market & the Middle East
Last year Jovan better known for their musk scents – their website is even called jovanmusk.com – introduced an Oriental Collection of three fragrances called Intense Oud, Silky Rose and Secret Amber , which they advertize as being unisex, another departure from their usual offerings which are strongly sexed in their messages and main slogan, “It’s what attracts”… This dampening of their sexual politics is due in part to an adaptive strategy to the Middle East market where the colognes are sold and where such an overt display of seduction is discouraged, as well as to the popularity of perfume-wearing both among men and women in the region. See for instance how Chopard shot two different campaigns for the Western and Oriental markets . Perfume is seen less as a feminine ritual in the Orient than in the West. In the United States, a recent movie like Lawless featured a psychopathic character from the 1920s-1930s whose flaws are signalled by his perfume-wearing habits; real men drink. Suspicious, ambiguous characters wear alcohol smelling of anything else than grain, on their skin. As Yves Saint Laurent are launching an Oriental Collection of three perfumes in 2013, and By Kilian and Annick Goutal launched Oriental suites in the past, we can see a format of fragrance collection take shape. Silky Rose “Revel in the opulence of Silky Rose, a captivating floriental fruity fragrance. At the top, spicy rose unites with earthy patchouli leaves and crisp redcurrant to intrigue the senses. This enticing fusion gives way to a bouquet of opulent rose, orange flower and jasmine nectar, which gently lifts and intrigues. Finally, the woody oriental trail reveals a seductive blend of golden amber, vanilla woods and sensual musks.” Secret Amber “Luxuriate in the sensual warmth of Secret Amber, an elegant gourmand fragrance. As the fragrance unfolds, its unique elements are revealed by a timeless amber scent. A tantalising duo of ginger and nutmeg spices the top of the fragrance, adding a touch of intrigue. This melts into a rosy-cinnamon heart for a deliciously sensual sensation. Combined with sweet vanilla and soft musk, the secret amber adds all the depth to the warm and sophisticated fragrance.” Intense Oud “Delight in the darkly enigmatic intense Oud, a powerfully alluring woody floral. The scent opens with a delicately spiced blend of saffron and lemongrass before building to an addictive heart of cistus labdanum and Turkish rose absolute. Combined with patchouli and sandalwood, Oud wood sensually embraces the whole fragrance, creating an overall experience of distinguished opulence.” Please check back for more updates on our New Perfumes pages as we update the database. See for example New Perfumes in 2012 Read more at http://www.mimifrouf…sYKtrvEJcZls.99 Continue reading
Agriculture Is Expected To Remain Strong In The Coming Decade
Mark Seamon, Michigan State University Extension | May 14, 2013 It can be tricky to predict the future, especially when this future includes factors of weather and world economies. By using specific assumptions, the USDA has developed a “conditional scenario” of the future of agriculture in the next decade, according to “ USDA Agricultural Projections to 2022 .” Overall, this report indicates an optimistic future that includes some bumps along the way. A couple of these bumps include the short-term softening of commodity prices which are affected by increased production encouraged by high prices from the drought induced short crops of 2012 and increasing crude oil prices. The prediction of an optimistic future is formed by the consideration of many factors both domestically and internationally. According to the USDA report: Global developments of strengthening economies in many countries around the world support demand of agricultural products. Improved economies indicate an increase in demand for diversified food products (like processed foods, meat and poultry) as well as increased demand for biofuels. World economic growth is projected to occur at 3.3 percent annually while the U.S. economy is projected to grow at a rate of 2.6 percent. The U.S. dollar is expected to continue to depreciate, which can be positive for encouraging exports. The USDA report further explains how energy is expected to continue to be an important factor for agriculture due to these factors: Crude oil prices are expected to increase over the next decade. Domestic corn-based ethanol and biodiesel production will continue at current, or slightly increased, levels. Global biofuel production is expected to expand steadily. The European Union will remain the largest importer of biofuels, increasing the utilization of feedstocks (wheat and corn). Argentina and Brazil will remain the dominant biofuels exporters, increasing the utilization of feedstocks (soybeans for biodiesel and sugarcane for ethanol). An effect of improving global economies is the demand for processed foods and meat products. In the short term, meat prices may rise due to reduced production but as feed costs moderate and meat demand strengthens this sector should realize improved profits. While the factors that were used in developing these projections are critical to the accuracy of the future outcomes, unpredictable factors can have significant impacts on actual performance. One clear example of this is the sharply reduced crop production of 2012 that was a result of a drought. Michigan State University Extension will continue to use this type of information to help plan programs to meet the needs of Michigan farmers, citizens and businesses. Continue reading
Grow Africa Reports Substantial Early Impact of Agricultural Investments
Grow Africa Investment Forum marks historic shift in private-sector investments in Africa’s agriculture as a growing group of companies commit to creating economic opportunity for smallholders and improving food security. Grow Africa has helped mobilize over US$ 3.5 billion in new investment commitments, engaging over 800,000 farmers in eight African countries in under one year. For more information about Grow Africa and its progress in 2012-2013, download the newly launched annual report here: www.growafrica.com. Africa annual report captures the ways in which investment commitments have been put into action. This early progress shows promise for smallholders, including: More than US$ 60 million invested in activities that incorporate smallholder farmers into commercial, market-based activities Approximately 270,000 million tonnes of commodities sourced within partner countries – the vast majority from smallholders – and the equivalent of around US$ 300 million in sales from these farmers fed into the market system Almost 800,000 smallholders reached with a mix of training, sourcing and service provision Speaking at the Grow Africa Investment Forum today, Ibrahim Assane Mayaki, Chief Executive Officer, NEPAD Planning and Coordinating Agency, said: “The Grow Africa countries have made agricultural transformation a priority. It is encouraging to see companies respond concretely and apply their knowledge, finance and market access in a way that will drive Africa’s development.” Joergen Haslestad, President and Chief Executive Officer of Yara International, said: “Africa’s agricultural transformation is clearly underway. But to achieve its full potential impact on poverty and food security, partners need to renew and redouble their commitment to act in concert.” Continue reading
