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‘60% of any brand audience is youth’
‘60% of any brand audience is youth’ Staff Reporter / 24 May 2013 On the second and final day of the Digital Media Forum (DMF) 2013, held at the One and Only Royal Mirage Hotel, close to 1,000 industry peers, executives and students participated in a debate over digital growth in the Middle East. Guy Yalif, Head of Global Product Marketing, Twitter, US, said that mobile users are primarily interested in brands. Beyond that, they are responsible for 40 million tweets per week and that interesting content can travel the world in a matter of hours. He said, “A tweeter doesn’t necessarily have to have a huge following but it is the way he tweets that makes a difference.” Guy Yalif addressing the audience on the second day of the Digital Media Forum in Dubai on Thursday. — Supplied photo Furthering this sentiment in a later session was the regional digital lead of Wundermand, Manuel Schmidt, whose succinct understanding of the players in the digital space summed it up. “There is nothing more boring”, he said, “than a brand talking about itself.” About social media, and specifically about Facebook, he said, “It’s no longer about likes anymore, but about engagement, comments and shares.” As on the first day, some interesting statistics were shared with the audience. Sixty per cent of any brand’s audience is the youth, and social media penetration in Jordan is at an exceptional high of more than 80 per cent – more than Saudi and Lebanon. Mohammad Megahed, Commercial Director at Connect Ads, the exclusive Mena sales partner of Twitter comments: “Events like DMF add value to the digital scene in the Mena region, through the speakers and rich content provided. Clients and attendees gained awareness on trends and benefited greatly from the case studies and panels. They will leverage their businesses once they start incorporating these approaches into their strategies. Connect Ad’s goals are aligned with those of DMF as we both aim to transfer digital knowledge to the region.” All throughout the two-day forum, tweets were constantly uploaded and projected on the two big screens at the event, everything from quotes of the speakers to the chicken in mushroom sauce was put up online at a viral pace, only fitting at a Digital Media event. Najla Semaan Mazboudi, Managing Director of SPOTON Media Services and Events, commented that a versatility of topics was brought to the table that held the attention of all who attended. “In fact, social media channels were ablaze with top trends and insights shared, along with questions and comments from people not even in attendance causing #DMF2013 — the official hashtag of the event — to become a top trending topic in the UAE.” nivriti@khaleejtimes.com Continue reading
Dubai among top four in prime global cities index
Dubai among top four in prime global cities index Issac John / 24 May 2013 Dubai recorded 18.3 per cent surge in luxury home prices to rank among the top four in “Prime Global Cities Index” as prime property prices across the world fell by 0.4 per cent in the first quarter 2013. While Tokyo led worldwide luxury residential market slowdown with a 17.9 per cent decline in prices, Jakarta, Bangkok and Miami topped the table along with Dubai in the quarter, recording annual price growth of 38.1 per cent, 26.1 per cent and 21.1 per cent respectively, Knight Frank, a leading independent global property consultancy said in research note. James Lewis, head of Knight Frank Middle East, told Khaleej Times that the catalyst for the recovery in Dubai’s prime property market was the Arab Spring, two years ago. “Since then, with a new-found confidence, established locations especially in the prime villa markets have attracted positive capital inflows from end users and investors alike, taking advantage of discounts to previous peak prices in 2008-9,” he said. Lewis said the current demand profile for prime properties underpins Dubai’s strength of diversity. “Origin of buyers includes the GCC, India, Pakistan and Russia. In addition, the broadening international appeal of Dubai when compared to other mainstream international centres will continue to attract investors from further afield including Africa,” said Lewis. “Also of recent development is the emergence of Asian investors. The cooling trends in the Hong Kong and Singapore domestic markets had resulted in foot loose investors considering the UAE,” he said. The Knight Frank Prime Dubai basket covers a number of key prime locations where it tracks buyer activity and transactional prices achieved. The index, established in 2011, is considered definitive means for investors and developers to monitor and compare the performance of prime sales markets across key global cities. According to the study, prime property prices across the 29 cities tracked by the index rose by 3.6 per cent in the first quarter. Cities in Europe remained the weakest performers, recording a fall of 23 per cent on average. “Prime locations by their very nature tend to recover quickest and hold value. Villa units in these mature and established locations with proven community managers are perhaps not unsurprisingly delivering robust capital returns,” said the report. Cities in Asia, North America and the Middle East continue to dominate the top half of theresults table while seven of the bottom ten rankings are occupied by European cities, it said. Knight Frank expects strongergrowth to emerge in the second quarter as “buyers continue to search for luxury bricks and mortar as a way of sheltering their assets from the Eurozone’s continuing turmoil and thefragile global economy.” In each year since 2009 Knight Frank Prime Global Cities Index, has repeatedly recorded its weakest rate of growth in the first quarter of the year. Tokyo, recording a 17.9 per cent fall in prime prices, was the weakest-performing city in the year to March 2012. “However, after nearly 15 years of deflation, the Bank of Japan has announced radical monetary-easing measures, and as a result business sentiment as well as demand for prime property is now strengthening,” the report noted. “Unlike Japan, the governments of China, Hong Kong, Malaysia and Singapore face the opposite challenge; trying to restrain growth.” issacjohn@khaleejtimes.com Continue reading
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