FDB – An Exceptional Success At The Aquilaria Expo, Beijing

Taylor Scott International News

Bespoke fragrances are just one of the end products derived from rare Aquilaria trees so Fragrance Du Bois were delighted to be invited by Asia Plantation Capital (APC) to join them on their stand at the prestigious agarwood trade exhibition China International Aquilaria Culture Expo held in Beijing on the 8th to 11th August. As a successful plantation company APC showcased a range of Agarwood end products and sustainable plantation management services, but the undisputed star of the show was Fragrance Du Bois (FDB) and their exciting range of personalised fragrances which attracted franchise and trade enquiries from all across China. Over the three day expo FDB completely sold out of its demonstration fragrance range, totally 3000 bottles, and secured a list of follow up orders! Nicola Parker, spokesperson for FDB at the Beijing exhibition, stated “I was absolutely overwhelmed with the demand and interest from the Chinese market for our products”. Demand for agarwood products, including Oud oil based fragrances, has grown exponentially in China in recent years. FDB recently opened a fragrance lounge in the heart of Wan Chai, Hong Kong, adding to their sites across Asia. Du Bois is also in discussion with APC to widen market exposure across China using the new APC offices planned in Shanghai, Beijing and Guangzhou. Specialist lounges have already been announced by Fragrance Du Bois for Dubai, Moscow and London. The range of handmade Oud based fragrances FDB have developed with leading international perfumers are central to the product line up for Middle Eastern markets. Du Bois has already taken Asian markets by storm using a unique profiling and hand blending service for clients to sample the myriad delights of Oud based fragrances. Du Bois has secured the coveted title of being the official perfume of Amber Lounge, the iconic Formula 1 celebrity drivers party and charity fashion shows, for the forthcoming Singapore, Abu Dhabi and Monaco F1 Grand Prix. In Singapore Oud Noir Intense will be launched to commemorate and capture the scintillating excitement of the night race. Oud Noir Intense is a fragrance imbued with the mastery of Oud. The first of Du Bois’ privé collection will be launched at the Abu Dhabi Grand Prix in November; Sahraa Oud, a name taken from Arabic for the desert, an essence that captures the mysterious romance of the desert at dusk and sets the scene for a spectacular celebrity launch planned at the Al Yas Circuit. As part of these thrilling events FDB will join APC and financial advisory services provider Sustainable Asset Management, Singapore on a series of road shows to leading retailers and private equity groups across the Gulf region during September and October. The road shows will focus on the education of local Arabic markets on the importance of sustainability in the agarwood plantation sector and its supply chain. Nicola Parker continued “it is extremely important that our niche sector and the distribution chains are well informed not only to ensure that traders comply with the law but equally to ensure their supplies are both sustainable and safeguarded for the future. Aquilaria has fast become an endangered tree species in the wild purely as a result of commercial and consumer demand being exploited by unscrupulous supply lines. The road shows being run by APC are important to help us communicate the importance of both CITES and IFRA in the production of sustainable Oud oil fragrances and agarwood with all the strategically important elements of this industry”. Taylor Scott International

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