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Why Dubai’s Hotel Classification Scheme is so important

A senior figure at Dubai's Department of Tourism and Commerce Marketing (DTCM) has explained why a new Hotel Classification Scheme could be so important to the city's hospitality sector.Majid Al Marri told Hoteliermiddleeast.com the system will give people a better idea about the quality of resorts across the region.Dubai is renowned for its multitude of glamorous hotels and it seems that more investors are now pouring money into the emirate's hospitality sector.Like many other parts of the world, Dubai was badly affected by the economic downturn and some developers were forced to shelve plans to build new hotels in the sheikhdom.However, many of these projects have been resurrected in the last 12 months and there are some impressive structures starting to emerge in popular areas like Dubai Marina and the Palm Jumeirah. Mr Al Marri said the Hotel Classification Scheme introduces new categories for university campuses and hostels, while also providing a new buffer between standard and luxury accommodation.”We found there was a gap in this area, which is why there is also a new category for serviced apartments,” he was quoted as saying.The law was first introduced in 1998 and this latest update is aimed at increasing transparency across the sector, thus allowing visitors to see which resorts offer the best facilities.Mr Al Marri said there are 18 new “designators” – including optional extras like rooms with a sea view or spa and wellness services – which hotels can add to their rating.This, he added, will help hotels to market themselves and will ultimately aid the DTCM in its quest to attract 20 million tourists to the city annually by 2020.It is certainly a good time for investors to add Dubai-based hotels, apartments and villas to their property portfolios, as the demand for accommodation in the emirate has soared in recent months.In fact, Mastercard recently hailed Dubai as a “city to watch” in the coming years, with more and more people expected to take a holiday in the city in the near future. Continue reading

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Emaar eyes tower even taller than Burj Khalifa

Emaar Properties is considering building another world-record breaking tower bigger than its own Burj Khalifa, which is the current holder of the world’s tallest building, according to its chairman Mohamed Alabbar. “We may try to build something a little taller,” Alabbar said at a conference in Dubai. “The emirate needs another tall building. Dubai is only about 30-year old, so we have a lot of time and lot of investment left,” he added. Emaar Properties built the 828-metre Burj Khalifa tower in 2010 and is also involved in the Kingdom Tower, which is being developed by Prince Al-Waleed bin Talal and is under construction in Jeddah. The Saudi tower is reportedly set to be as high as 1km tall. Already the holder of the world’s tallest building title, the new plans Alabbar has hinted at would have appeared fanciful three years ago, when a crash in the inflated real estate market triggered a corporate debt crisis and a slew of company restructurings. But Dubai, home to an archipelago of man-made islands and an indoor ski slope in one of its shopping malls, staged a dramatic economic recovery last year, partly because of a tourism boom. Tourist arrivals grew 10 percent and hotel revenue rose 19 percent in the first half of 2012. Some state-linked companies have been working through their debt loads while some property prices have started to rebound.   Continue reading

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Dubai hotel occupancy hit 89.6% in Jan

Occupancy rates across Dubai’s top end hotels reached an average of 89.6 percent in January, according to TRI Hospitality Consulting, representing an increase of 4.2 percentage points compared to a year ago. The HotStats MENA report, which collates occupancy across four and five-star properties, found that average room rates in the glitzy emirate also rose 5 percent to US$359.39. Revenue per Available Room (RevPAR) was up 10.2 percent to US$321.85. January typically sees a rise in the number of guests staying in Dubai’s hotels, TRI said, due to the annual Dubai Shopping Festival, whose retail bargains entices out-of-town visitors to the city. “This mega-event offers a perfect start to the year for the tourism establishments in the city, and helps bridge the gap between the end of year holidays and European winter breaks,” said Peter Goddard, managing director at TRI Hospitality Consulting. The report found that properties in the UAE capital Abu Dhabi were also able to capitalise from the overspill of guests visiting Dubai for the shopping festival, as hotels registered a 10.8 percentage point increase in occupancy to 71.7 percent during January. Despite this, average room rates continued to fall, sliding 10.7 percent during the month to US$167.77. “Despite stronger demand, hotels in the capital have failed to capitalise these events to improve top line performances, simply due to the competition,” Goddard added. Elsewhere in the region, hotels in Kuwait saw a 6.1 percentage point increase in occupancy rates to 58 percent on an upswing in corporate and leisure demand. Popular Egyptian resort Sharm El Sheikh witnessed a strong recovery in demand compared to last year, when the repercussions of the Arab Spring political unrest dampened the number of tourist visitors. In January 2013, occupancy was up 9.3 percentage points to 57.2 percent. Egypt’s capital Cairo saw occupancy improve 5.9 percentage points to 43.7 percent. Continue reading

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