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Survey reveals 88% of people in London have had a bad time from estate agents
Over 4.4 million in the UK feel that an estate agent had broken promises with more people in London having a bad experience than any other part of the country, new research has found. Indeed, in London 15% felt an estate agent broke their promises and 88% said they had a bad experience with an estate agent, more than any other region in the UK. While, overall 9% of the UK felt there was a lack of transparency from estate agents. The research by estate agency, Strawberry Star, also found different age groups experienced different issues. For example, 8% of 25 to 34 year olds felt pressured into buying a house by an estate agent, twice the national average. It also found that the top frustration for just over 7.5 million people across the UK is ‘the agent’s overriding interest’ in commission rather than concentrating on finding the right property for their client, with 18% of respondents in London stating so. Strawberry Star said it is offering a new approach and clients will able to choose how much of the commission fee they pay, depending on their experience of the service from the pre-sale stage to post sales service. Dorian Beresford, the firm’s chief executive officer, said the aim is to place an overriding level of attention on the relationship value behind the sale or purchase of a property, as opposed to purely the transactional value it holds. ‘Consumers both at home and overseas continue to be dramatically underserved by their agents. The level of unsatisfied customers here in the UK is astonishing and representative of the frankly abysmal service delivered by many in the industry,’ said Beresford. ‘We feel it is our obligation to redress the balance and put the power back into the hands of the public by literally putting our money where our mouth is. No tie-in periods, no false promises and if the client is not delighted by our service they get to choose how much of our fee to pay,’ he explained. The firm has a headquarters in central London, offices in Singapore and Hong Kong and plans for a further 25 UK offices are in the pipeline with expansion into India, China and the Middle East also on the cards over the next five years. ‘We put people over property and ensure every single one of our clients, whether owners, occupiers or investors from the UK and abroad, feel that they are receiving a personalised service and are dealing with people that genuinely care about what matters to them. This commitment stands throughout every stage of the buying, moving, selling and letting process,’ added Beresford. The firm believes that the UK will continue to be popular amongst Asian real estate investors with Singapore and Hong Kong based investment now accounting for 90% of international purchases in the London new build market alone. Continue reading
Buyers pay over 12% more on average for a property on the UK coast
Living by the coast in the UK comes at a price with homes within 100 metres of the sea worth 12.4% more on average than property up to a kilometre away. But there is also substantial variation between locations, according to international real estate adviser, Savills, which has mapped coastal premiums for the first time. The coastal premium is highest in England at 18.7%, compared to 16.6% in Wales and just 1.2% in Scotland, where the coastline is vast and complex. ‘In our survey of people looking to move home last year, we found that the view from a property is the most valued attribute that buyers are looking for and for many, a sea view is as good as it gets. That means living by the sea comes at a cost, with a clear price premium for proximity to the coast,’ said Sophie Chick of Savills research. In England, the highest coastal premiums occur in the north of the country. The North East and Yorkshire and the Humber carry the greatest premiums at 41.3% and 36.1% respectively, although average prices are highest in the South West and South East. There is also considerable variation in the premium at a regional level and this probably reflects the popularity of some coastlines over others. Merseyside holds the highest coastal premium, with properties near the sea selling for an average of £357,000, some 86.5% higher than those inland. Overall Dorset has the most expensive coastline of any county, with an average sale price of £393,000 and a premium of 46.1%, reflecting the high prices in the ultra prime coastal hotspots of Sandbanks and Canford Cliffs. ‘Counties such as Devon often hold a wider coastal premium than our 100 metre cut off, which dilutes the difference paid for proximity to the coast. On the other hand, counties with remote coastal locations such as Grampian in Scotland have lower premiums, as isolated areas drive down average prices,’ explained Chick. Continue reading
Miliband only UK political leader who would pay under mansion tax
With the general election campaign now underway in the UK research has found that Labour leader Ed Miliband lives in the most expensive house of all the main political party leaders. Labour want to introduce a new mansion tax if it wins the election in May and it has defined a mansion as being a property worth over £2 million. Yet it is only Miliband who lives in such a home. According to research by property website Zoopla, Miliband’s North London home is now worth £2.73 million, more than three times the average in the area. Conservative leader David Cameron’s West London home and Liberal Democrat Nick Clegg’s South London homes fall just short of the threshold applicable to the new proposed tax. Cameron’s home in West London is valued at £1.97 million while Clegg’s family home in South West London is valued at £1.89 million. UKIP chief Nigel Farage’s Kent home is currently valued at a more modest £550,000. However, each leader has seen the value of their home grow substantially since the last election, like most home owners across the country. Miliband has seen the value of his home increase by £1 million since the Conservative/Lib Dem coalition came to power, despite his apparent distaste for their economic policies. Cameron’s home has risen by £671,000 in value and Clegg’s by £573,000 during the same period. As things currently stand, Miliband would be the only current party leader required to pay the annual Mansion Tax mooted by the Labour party on properties worth in excess of £2 million, although house price rises could also soon nudge Cameron and Clegg into this territory. ‘Miliband’s home is in a desirable part of London and is now worth a lot more than he paid for it before the last election. If Labour comes to power as his property tax bill is likely to rise by at least £3,000 per year,’ said Lawrence Hall of Zoopla. Continue reading
