Tag Archives: dubai
Pink Taxi drivers turn cancer educators
Pink Taxi drivers turn cancer educators Amanda Fisher / 14 October 2013 Campaign as part of International Breast Cancer Awareness Month is a collaboration between breast cancer awareness initiative Pink Caravan, Dubai Taxis and advertising agency JWT. Any woman who rides in a Dubai Pink Taxi this month will find a lump during the journey, though thankfully, one that is easily removed with the click of a seatbelt. Taxi drivers have taken on a new role as cancer educator in the novel campaign as part of International Breast Cancer Awareness Month, which the UAE’s Friends of Cancer Patients (FoCP) charitable society says has been the most active month in their history. The campaign, a first of its kind, which is a collaboration between FoCPs’ breast cancer awareness initiative Pink Caravan, Dubai Taxis and advertising agency JWT, which dreamed up the concept, will educate women riding in Dubai’s ladies-only Pink Taxis. FoCP secretary general Dr Sawsan Al Madhi said the ride starts with drivers instructing their passengers to put seatbelts on, at which point the women would feel a ‘lump’ attached to their seatbelt on their chests. On the embedded ball is a message which reads: “Breast cancer is not always this easy to find. Feel for the signs. Early detection is your protection”. Dr Al Madhi said such innovative campaigns in the fight against breast cancer consider the “very real possibility” of developing breast cancer. “The lady feels the lump, then the dialogue starts and she’s handed a leaflet with more information. Even the driver is more of an educator in that role.” Drivers have been trained to explain the importance of early detection of breast cancer to passengers, while the leaflets contain details on how to conduct self-examinations and when to begin getting mammograms. Dr Al Madhi said the concept was piloted in one taxi in April, and the success led to the roll out in all taxis this month. “Hopefully it’s going to be a positive campaign and if all the parties are happy with it … why shouldn’t it be something we could carry on with, and even in more than just Pink Taxis, but normal taxis…. I think the right question is ‘How big do we want it to be?’,” Dr Al Madhi said. She hoped the campaign would spark discussions among women that would eventually saves lives — both here and abroad. – amanda@khaleejtimes.com Continue reading
Gangnam Style, taekwando and more
Gangnam, taekwando at Korea-Arab caravan in Dubai Staff Reporter / 14 October 2013 Korea-Arab Friendship Caravan aims to promote Korean culture in Arab world Apart from the graceful Bu Chae Chum or ‘fan dance’, and the modern B-Boy dance routines, the most spectacular sight at the sixth Korea-Arab Friendship Caravan in Dubai would have been the Kukkiwon team’s taekwando demonstration. From smashing thin pieces of wood and exploding flowers and fruits; the taekwando presentation was something out of the movies. About 20 taekwando black belts showcased stunts that combined combat, self- defense, acrobatics and a display of strength and inner peace. The friendship caravan was organised on October 7 at the Dubai Centrepoint Theatre, Mall of the Emirates, and it was the third time that the caravan made its way to Dubai. “This is our third visit to Dubai,” said Chung Yong-chil, Secretary General of Korea-Arab Society. The caravan began its journey in Kuwait and their third and final destination is Algeria. The team comprised the Kukkiwon Taekwondo demonstration team; the Seoul Metropolitan Dance Theatre that performed Korean traditional dances; and the Gamblerz, a Korean break dancer’s crew. The taekwando demonstration, towards the end of their performance broke into a dance routine of songs Gangnam Style and Gentleman, popularised by Psy, Korea’s biggest pop-sensation. “Since the beginning of the caravan, there has been a rich exchange of cultural dialogue between Koreans and Arab nationals, and vice versa,” added Chung Yong-chil. The friendship caravan was established in 2008 and its aim is to promote Korean cultural programmes which combine tradition and modernity to effectively promote Korean culture and arts in the Arab region. Currently, there are about 11,000 South Koreans living in the UAE. Kukkiwon is the world’s headquarter of taekwondo. It is also the symbol of taekwondo spirit, skill and education. Lee Jung A (28) one of the Kukkiwon Taekwando demonstrators told Khaleej Times : “I am really proud to be representing Korea and spreading our culture.” This is Lee’s first time in the Middle East. “I have been doing Taekwando since the age of 11 and I’ve travelled to over 20 countries,” she added. “Dubai is a very big metropolis, just like Seoul.” Chung Yong-chil said: “Korea and the Arab world have strong trade relations at the moment. There are several Korean companies operating out of the UAE, and we want to strengthen these ties by showing Arab nations the cultural side of Korea.” dhanusha@khaleejtimes.com Continue reading
Fastest Growing Real Estate In Dubai- News one middle east-(3), 13-10-13
റിയൽ എസ്റ്റേറ്റ് രംഗത്ത് ലോകത്തിലെ എറ്റവും കൂടിയ വളർച്ചയാണ് ദുബായിൽ എന്നാണ് റിപ്പോ൪ട്ടുകൾ. Continue reading
